What do women buy when they go “drunk shopping” online? Lots of lingerie and shoes, apparently. After reports of “drunk shopping” emerged related to last week’s St. Patrick’s Day, Racked.com looked into exactly what –and when– women are buying after a typical Friday night spent imbibing.
Some drunk shopping facts:
–Shopping after 1 a.m. is the “danger zone.” The average order value at midnight is over 30-percent higher on a Friday night compared to a Monday night. Past 1 a.m., the average order value increases to over 40-percent.
–Women get drunk and buy $300 worth of lingerie on Friday nights. Evening sales of lingerie increase 50 percent on Fridays. The average Friday night order value for lingerie also goes up over 140-percent, from $126 to $308.
–Late night shoppers are into dresses. Post midnight sales of dresses are 320-percent higher on a Friday compared to a Monday.
–Then they buy expensive shoes to match. Sales of shoes doubled in the wee hours on Friday compared to Mondays, with shoppers adding heels, platform heels, and sandals to their carts. They’re shelling out way more, too: heels purchased cost 165-percent more on a Friday evening at 10 pm than on a Monday.
